Prevented Ocean Plastic may sound technical, but the idea behind it is refreshingly simple and incredibly impactful. It refers to plastic collected within 30 miles of coastlines in regions where waste management infrastructure is limited and plastic pollution poses a serious threat.
This is not beach clean-up material, or plastic dredged from the ocean itself. This is plastic that’s been intercepted before it has a chance to reach the sea, and that distinction makes all the difference.
Why does it matter?
Here’s why Prevented Ocean Plastic is a big deal: